A culture must be reasonably stable, but it must also change, and it will presumably be strongest if it can avoid excessive respect for tradition and fear of novelty on the one hand and excessively rapid change on the other.
B. F. SkinnerEach of us has interests which conflict the interests of everybody else... 'everybody else' we call 'society'. It's a powerful opponent and it always wins. Oh, here and there an individual prevails for a while and gets what he wants. Sometimes he storms the culture of a society and changes it to his own advantage. But society wins in the long run, for it has the advantage of numbers and of age.
B. F. SkinnerSomehow people get the idea I think we should be given gumdrops whenever we do anything of value.
B. F. SkinnerThe simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of "winning friends.
B. F. SkinnerIn the world at large we seldom vote for a principle or a given state of affairs. We vote for a man who pretends to believe in that principle or promises to achieve that state. We don't want a man, we want a condition of peace and plenty-- or, it may be, war and want-- but we must vote for a man.
B. F. Skinner