I agree that a lot of mainstream corporate sold hip-hop is self-hating.

The question 'Why white kids love hip-hop?' forces us immediately to deal with the historical weight of race in America. On the surface people see hip-hop and race as nothing new. I think the ways young white Americans are engaging hip-hop suggest something more.

We live in a society that refuses to set a standard for what we will allow American entertainment to expose to our children. I think we need to set a standard that is entertainment industry wide, not just limited to hip-hop.

I agree that all kids of all colors love hip-hop. My point in writing the book was to raise questions about the ways the hip-hop generation and the millennium generation, both who have lived their entire lives in post-segregation America, are processing race in radically different ways than any generation of Americans. I think they have a lot to tell us as a country about ways of addressing race matters.

Unfortunately there is a standard set for it that precedes hip-hop. It would be great if corporate America didn't do this, but there is a huge market for sex and violence and anti-Black representations in America and the world that doesn't begin or end with hip-hop.

I agree that a lot of mainstream corporate sold hip-hop is self-hating.

Hip-Hop's cultural movement is much larger than the corporate representation. The images most of hip-hop's critics point to are those manufactured by major corporations whether on television, via Viacom, or on the radio, via Radio One and Clear Channel.