Know how to keep anticipation alive: always strive to feed it, by letting the much promise more, and the one achievement be the announcement only of a greater. Put not all your reserves into the first throw; the great trick is to dole out strength, and to dole out mind, in such a fashion as to bring forward increasingly the fulfillment of what was expected of you.
Baltasar GracianThe hossanas of the multitude can never bring satisfaction to the discerning. Yet there exist those chamaleons of popularity who find their joy, not in the sweet breath of Apollo, but in the smell of the crowd. And not in mind: Do not be taken in by what are miracles to the populace, for the ignorant do not rise above marveling. Thus the stupidity of a crowd is lost in admiration, even as the brain of an individual uncovers the trick.
Baltasar GracianWhat is not seen is as if it was not. Even the Right does not receive proper consideration if it does not seem right.
Baltasar GracianMake your friends your teachers and mingle the pleasures of conversation with the advantages of instruction.
Baltasar Gracian