Most "original" ideas aren't completely original, but instead are the result of two basic methods for generating ideas: problems in search of solutions and solutions in search of problems.

Only recently have people begun to recognise that working with suppliers is just as important as listening to customers.

Most "original" ideas aren't completely original, but instead are the result of two basic methods for generating ideas: problems in search of solutions and solutions in search of problems.

Creating value is an inherently cooperative process, capturing value is inherently competitive.