Set a page in Fournier against another in Caslon and another in Plantin and it is as if you heard three different people delivering the same discourse - each with impeccable pronunciation and clarity, yet each through the medium of a different personality.
Beatrice WardeThere are bad types and good types, and the whole science and art of typography begins after the first category has been set aside.
Beatrice WardeType well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas.
Beatrice WardePeople who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear.
Beatrice Warde