We decided to redefine the bottom line at Ben & Jerry's

Without question, the balance of power on the planet today lies in the hands of business. Corporations rival governments in wealth, influence, and power. Indeed, business all too often pulls the strings of government. Competing institutions-religion, the press, even the military-play subordinate roles in much of the world today. If a values-driven approach to business can begin to redirect this vast power toward more constructive ends than the simple accumulation of wealth, the human race and Planet Earth will have a fighting chance.

Business has a responsibility to give back to the community.

I don't believe that just because one person is born on one side of some imaginary line and another person is born on the other side means that a lot of people should be getting screwed through no fault of their own.

When business starts using its voice for the benefit of the country as a whole, not just in its narrow self interest, it can really be the force that can make the changes that need to be made.

Business is the most powerful force in society. It has the highest potential for solving social problems. Once consumers saw examples of prosperous companies integrating social concerns into their business practices, they were emboldened to demand the same of other businesses. Businesses could no longer say it was impossible.

There is a spiritual aspect to our lives - when we give, we receive-when a business does something good for somebody, that somebody feels good about them!