The key to growing a business is that you need to be meeting some segment of the consumer's needs. If you've got a small business and a product or service that is not popular, you simply have to change your product or service to be more popular.
Ben CohenBusiness is the most powerful force in society. It has the highest potential for solving social problems. Once consumers saw examples of prosperous companies integrating social concerns into their business practices, they were emboldened to demand the same of other businesses. Businesses could no longer say it was impossible.
Ben CohenIf we reduced the amount we spend on maintaining our nuclear weapons by a small fraction, we could reallocate those funds to improve kids' health care and schooling.
Ben CohenIt's crazy that in a country where schools are falling apart, we're spending $20 billion on nuclear weapons.
Ben CohenWithout question, the balance of power on the planet today lies in the hands of business. Corporations rival governments in wealth, influence, and power. Indeed, business all too often pulls the strings of government. Competing institutions-religion, the press, even the military-play subordinate roles in much of the world today. If a values-driven approach to business can begin to redirect this vast power toward more constructive ends than the simple accumulation of wealth, the human race and Planet Earth will have a fighting chance.
Ben Cohen