Businesses should follow and learn from others successes and failures in order to better understand and predict their own.

I see myself as an entertainer.

There's always going to be controversy when you write the way I write.

In terms of a narrative nonfiction book, when you're describing scenes that you have multiple sources for, and that you have differing sources for, and you decide to choose a path that puts all that information together, well yeah, there's definitely going to be a little bit of the author in that. But there's nothing wrong with that.

I write about nerds who go the extra mile and become rock stars.

The idea that the story is true is more important than being able to prove that it's true.

I have an antique console stand-up radio that I bought in a yard sale, that I've always half-believed has magical properties. It's in my office, and it has watched over each of the fifteen books I've written. It also helped me find my wife.