Consumer sales depend on the habits and behaviors of consumers, and those who manipulate consumer markets cannot but address behavior and attitude. That is presumably the object of the multibillion-dollar global advertising industry. Tea drinkers are improbable prospects for Coke sales.
Benjamin BarberWhere once the student was taught that the unexamined life was not worth living, he is now taught that the profitably lived life is not worth examining.
Benjamin BarberThe question to ask is not whether you are a success or a failure, but whether you are a learner or a nonlearner.
Benjamin BarberI divide the word into learners and nonlearners. There are people who learn, who are open to what happens around them, who listen, who hear the lessons. When they do something stupid, they don't do it again. And when they do something that works a little bit, they do it even better and harder the next time. The question to ask is not whether you are a success or a failure, but whether you are a learner or a nonlearner.
Benjamin BarberMcWorld is a product of popular culture driven by expansionist commerce. Its template is American, its form style. Its goods are as much images as matรฉriel, an aesthetic as well as a product line. It is about culture as commodity, apparel as ideology. Its symbols are Harley-Davidson motorcycles and Cadillac motorcars hoisted from the roadways, where they once represented a mode of transportation, to the marquees of global market cafรฉs like Harley-Davidson's and the Hard Rock where they become icons of lifestyle.
Benjamin Barber