Consumer sales depend on the habits and behaviors of consumers, and those who manipulate consumer markets cannot but address behavior and attitude. That is presumably the object of the multibillion-dollar global advertising industry. Tea drinkers are improbable prospects for Coke sales.
Benjamin BarberI don't divide the world into the weak and the strong, or the successes and failures...I divide the world into the learners and non-learners.
Benjamin BarberMcWorld is a product of popular culture driven by expansionist commerce. Its template is American, its form style. Its goods are as much images as matรฉriel, an aesthetic as well as a product line. It is about culture as commodity, apparel as ideology. Its symbols are Harley-Davidson motorcycles and Cadillac motorcars hoisted from the roadways, where they once represented a mode of transportation, to the marquees of global market cafรฉs like Harley-Davidson's and the Hard Rock where they become icons of lifestyle.
Benjamin BarberThe real lesson of 9/11 that I think we have still to learn is that this is a world of interdependence, in which all of the challenges of environment and climate change, of jobs, of disease, of war and terrorism, are cross-border problems that cannot be met one nation at a time.
Benjamin Barber