An investment operation is one which, upon thorough analysis, promises safety of principal and an adequate return.
Benjamin GrahamThe distinction between investment and speculation in common stocks has always been a useful one and its disappearance is cause for concern.
Benjamin GrahamThe qualitative factors upon which most stress is laid are the nature of the business and the character of the management. These elements are exceedingly important, but they are also exceedingly difficult to deal with intelligently.
Benjamin GrahamThe defensive (or passive) investor will place chief emphasis on the avoidance of serious mistakes or losses. His second aim will be freedom from effort, annoyance, and the need for making frequent decisions.
Benjamin Graham