The individual investor should act consistently as an investor and not as a speculator. This means ... that he should be able to justify every purchase he makes and each price he pays by impersonal, objective reasoning that satisfies him that he is getting more than his money's worth for his purchase.
Benjamin GrahamYou must never delude yourself into thinking that you're investing when you're speculating.
Benjamin GrahamIndividuals who cannot master their emotions are ill-suited to profit from the investment process.
Benjamin Graham