The true investor... will do better if he forgets about the stock market and pays attention to his dividend returns and to the operation results of his companies.
Benjamin GrahamThe individual investor should act consistently as an investor and not as a speculator. This means ... that he should be able to justify every purchase he makes and each price he pays by impersonal, objective reasoning that satisfies him that he is getting more than his money's worth for his purchase.
Benjamin Graham