If you are shopping for common stocks, choose them the way you would buy groceries, not the way you would buy perfume.
Benjamin GrahamWe have not known a single person who has consistently or lastingly make money by thus "following the market". We do not hesitate to declare this approach is as fallacious as it is popular.
Benjamin GrahamTo see how much a company is truly earning on the capital it deploys in its businesses, look beyond EPS to Return on Invested Capital (ROIC).
Benjamin Graham