A cloud is made of billows upon billows upon billows that look like clouds. As you come closer to a cloud you don't get something smooth, but irregularities at a smaller scale.
Benoit MandelbrotOne couldn't even measure roughness. So, by luck, and by reward for persistence, I did found the theory of roughness, which certainly I didn't expect and expecting to found one would have been pure madness.
Benoit Mandelbrot