Lewis [Hamilton] is a hero in the UK. The British love Formula One. Sebastian (Vettel) is also not doing much for F1. People hardly recognize him on the street.

If I feel like something's gonna be right, I invest in it, whatever it is.

I've never told anybody this, so I don't know if maybe you shouldn't print it, but I've made plans. I'm only going to continue doing this for another 25 years.

I simply scraped together all my experience and put it into the sport.

Nico [Rosberg] is not seeking the limelight as Lewis [Hamilton] does. Lewis wants to be famous.

There is no recipe for that. Both [Nico Rosenberg and Lewis Hamilton] are very likely equally talented in the car, so the fight between the two happens between the ears - in the head.

I don't have any talent as an artist but I do have an awareness for business and what you need to bring to that world. It helps to know what you're good at.