When one begins to think about it, America depends rather heavily on women's passive dependence, their femininity. Femininity, if one still wants to call it that, makes American women a target and a victim of the sexual sell.
Betty FriedanYou can show more of the reality of yourself instead of hiding behind a mask for fear of revealing too much
Betty FriedanAmerican women were frustrated in just the role of housewife - but they also managed to enlarge it. And they weren't just housewives, they were community leaders.
Betty FriedanI realized that what I was saying was threatening, somehow, to the editors of women's magazines. That it threatened the very world they were trying to paint, what I then called the "feminine mystique."
Betty Friedan