If consumers are asked to make greater sacrifices than industry, this country is going to have its greatest shortage of all -- a shortage of consumers.

If American industry continues to sow contempt for the consumer, it will reap contempt from the consumer.

If consumers are asked to make greater sacrifices than industry, this country is going to have its greatest shortage of all -- a shortage of consumers.

The consumer game is tougher than pro football and more conniving than chess. One side [industry] invents the rules and the other side [consumers] is left to guess what they are.