And only the photographer himself knows the effect he wants. He should know by instinct, grounded in experience, what subjects are enhanced by hard or soft, light or dark treatment.
Bill BrandtThe good photographer will produce a competent picture every time whatever his subject. But only when his subject makes and immediate and direct appeal to his own interests will he produce a work of distinction.
Bill BrandtNo amount of toying with shades of print or with printing papers will transform a commonplace photograph into anything other than a commonplace photograph.
Bill Brandt