It is part of the photographer's job to see more intensely than most people do. He must have and keep in him something of the receptiveness of a child who looks at the world for the first time or of the traveler who enters a strange country We are most of us too busy, too worried, too intent on proving ourselves right, too obsessed with ideas to stand and stare Very rarely are we able to free our minds of thoughts and emotions and just see for the simple pleasure of seeing. And so long as we fail to do this, so long will the essence of things be hidden from us.
Bill BrandtThe vital elements are often momentary, change-sent things ... a gleam of light on water, a trail of smoke from a passing train, a cat crossing the threshold. Sometimes they are a matter of luck, sometimes of patience, waiting for an effect to be repeated that you have seen. It is usually some incidental detail that heightens the effect of a picture, stressing a pattern, deepening the sense of atmosphere.
Bill BrandtA photographer must be prepared to catch and hold on to those elements which give distinction to the subject or lend it atmosphere.
Bill BrandtAndre Breton once said that a portrait should not only be an image but an oracle one questions, and that the photographer's aim should be a profound likeness, which physically and morally predicts the subject's entire future.
Bill BrandtPhotographers should follow their own judgment, and not the fads and dictates of others. Photography is still a very new medium and everything is allowed and everything should be tried and dared... Photography has no rules. It is not a sport. It is the result which counts, no matter how it was achieved.
Bill Brandt