And only the photographer himself knows the effect he wants. He should know by instinct, grounded in experience, what subjects are enhanced by hard or soft, light or dark treatment.
Bill BrandtIt is the gift of seeing the life around them clearly and vividly, as something that is exciting in its own right. It is an innate gift, varying in intensity with the individual's temperament and environment.
Bill BrandtI consider it essential that the photographer should do his own printing and enlarging. The final effect of the finished print depends so much on these operations.
Bill BrandtA photographer must be prepared to catch and hold on to those elements which give distinction to the subject or lend it atmosphere.
Bill Brandt