I believe fuel cells will finally end the 100-year reign of the internal combustion engine. . . Fuel cells could be the predominant automotive power source in 25 years.
Bill FordWhen I joined Ford, in the late 1970s, I felt strongly we could not forever be a huge user of natural resources without there being consequences. But I was alone in my thinking in those days.
Bill FordI don't care where you are in the world, people are aware of what technology is available to others. If you're in Nairobi, you're certainly aware of the iPhone.
Bill FordI think I was the first executive to ever speak at a Greenpeace business conference, in London in 2001. That didn't play well here at Ford, but I thought it was an important signal to send internally, that these were the kind of issues we needed to be grappling with.
Bill Ford