Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was born, here in Davos.

There's a lot that can be done for people who are using technology in a better way.

We all sort of do want incentives for creative people to still exist at a certain level. You know, maybe rock stars shouldn't make as much; who knows? But you want as much creativity to take place in the future as took place in the past.

If we [Microsoft Corporation] weren't still hiring great people and pushing ahead at full speed, it would be easy to fall behind and become a mediocre company. Fear should guide you, but it should be latent. I have some latent fear. I consider failure on a regular basis.

The next time someone tells you we can trim the budget by cutting aid, I hope you will ask whether it will come at the cost of more people dying.

The UK is a very international country.

Eventually you won't think of 'the Internet business.' You'll think of it more like news, weather, sports, but even that taxonomy isn't clear.