Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was born, here in Davos.
Bill GatesWhen you develop software, the people who write the software, the developers are the key group but the testers also play an absolutely critical role. They're the ones who ah, write thousands and thousands of examples and make sure that it's going to work on all the different computers and printers and the different amounts of memory or networks that the software'11 be used in. That's a very hard job.
Bill GatesI am surprised that in various countries, whether it's the U.K. or the U.S., you see isolationist tendencies that would tend to work against the co-operation, whether it's climate change, immigration, innovation, helping the very poorest. Those are things where you want to think across country boundaries and see a win-win-type solution.
Bill Gates