Giving money effectively is almost as hard as earning it in the first place.

I know there's a farmer out there somewhere who never wants a PC and that's fine with me.

Really advanced civilization is based on advances in energy.

If you're smart, you often want a feedback loop so you know if what you've done is... is right.

The typical project design time for a large company like IBM - and they keep track of this - is a little over four years.

I don't think there's a... boundary between digital media and print media. Every magazine is doing an online version.

To create a new standard it takes something that's not just a little bit different. It takes something that's really new and really captures people's imagination. And the Macintosh, of all the machines I've ever seen, is the only one that meets that standard.