If I was down to the last dollar of my marketing budget I'd spend it on PR!

How we deal with the AIDS epidemic should be one of the greatest ways that the world gets measured. The report card for this era.

To win big, you sometimes have to take big risks.

I think if you talk to the experts in any field where you have to take on a unknown challenge, where you're going to be working on it for a long time you'd find that to work themselves up to their best performance and really throw themselves into it, you know, spend all these hours in there and ah, give it their... give it their best that optimism plays a role.

There's a true schizophrenia where if you say to voters, you know, do you think the federal government spends too much money and they should spend less, they say yeah, absolutely. Then you name specific things, like Pell grants for students and they say, no, not that. How 'bout NIH, medical research funding? Nah, you really shouldn't cut that. And pretty soon you've proved that what the American public is against is arithmetic.

Given how few young people actually read the newspaper, it's a good thing they'll be reading a newspaper on a screen.

If I think something's a waste of time or inappropriate I don't wait to point it out. I say it right away. It's real time. So you might hear me say 'That's the dumbest idea I have ever heard' many times during a meeting.