When you have a product that has zero sales, it is easy for people to say whatever they want about it and almost fantasize about it.

I think it's fair to say that personal computers have become the most empowering tool we've ever created. They're tools of communication, they're tools of creativity, and they can be shaped by their user.

Apple has always leveraged technologies that the PC industry has driven to critical mass - the bus structures, the graphics cards, the peripherals, the connection networks, things like that - so they're kind of in the PC ecosystem and kind of not.

Business isn't that complicated. I wouldn't want to put it on my business card.

The fact that there was no catastrophic pandemic in recent history does not mean there won't be another one. And we are certainly not prepared for the next pandemic.

in china when you're one in a million, there are 1300 people just like you

The computer was born to solve problems that did not exist before.