Creativity allows people to be effective.

Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was born, here in Davos.

In software you can't really add people and expect to get more done, because their ability to understand the program and what's going on it would require so much investment and all their work would require so much review that you'd be more likely to slow things down.

Our vision, which has not changed since the day the company was founded.

People cannot become truly knowledgeable without being excellent readers.

We believe the world changes when the boldest thinking is directed at the toughest problems

My broad sense of this is that authors like Smil really paint the clear picture, and once you see that, it's kind of Oh, of course. That's such a primal thing to all these physical services that we take for granted.