Each segment has to pay off, so you have to look at it in a very, very micro-level and make each chapter in the book, each segment on a TV show, entertaining and informative, and if you do that then a cumulative affect will be success.
Bill O'ReillyTide goes in, tide goes out. Never a miscommunication. You can't explain that. You can't explain why the tide goes in.
Bill O'Reilly