The NBA and NHL have different agendas: The NBA is much more protective of its players and its brand; the NHL has less to lose, and it's in their best interest to generate buzz any way they can.
Bill SimmonsI always wanted to create a site that was sports and pop culture. 30 for 30 had a big impact because I loved how that was about finding, empowering and working with these incredible directors, and I thought the same thing could work for writers.
Bill Simmons