It is only the first obstacle which counts to conquer modesty.

Economics is the science which studies human behaviour as a relationship between ends and scarce means which have alternative uses.

Above all, we must abolish hope in the heart of man. A calm despair, without angry convulsions, without reproaches to Heaven, is the essence of wisdom.

All of us must act selfishly to Iearn charity, must lie to learn honor, must betray and be betrayed to learn to value trust and commitment.

It turns out there's only one thing that capuchins really, really love - and that's sweet stuff. If you give them a big vat of say, marshmallow fluff, and you let them go at it, what they'll do is eat their body weight in marshmallow fluff, walk away, they'll vomit, and they'll come back and eat their body weight again. And they'll vomit. And they'll do that for as long as there is marshmallow fluff out there. They love marshmallow fluff.

Behavior is the theory of manners practically applied.

I think the common elements first are that, basically, we are entering markets or in markets that are deregulating or have recently deregulated, and so they have become competitive, moving from monopoly franchise-type businesses to competitive, market-oriented businesses.