Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.

As the leader, part of the job is to be visible and willing to communicate with everyone

Nothing is more effective than sincere, accurate praise.

On occasion I omit commas. On occasion, I use them. (The more you know about English, the less you're likely to think there are unbreakable "rules" for a lot of these things.)

Commit yourself to something you have a passion for.

Your enthusiasm becomes their enthusiasm; your lukewarm presentation becomes their lukewarm interest in what you're offering.

One of the common traits of outstanding performers-coaches, athletes, managers, sales representatives, executives, and others who face a daily up/down, win/lose accounting system-is that a rejection, that is, defeat, is quickly forgotten, replaced eagerly by pursuit of a new order, client, or opponent.