The [best] coaches... know that the job is to win... know that they must be decisive, that they must phase people through their organizations, and at the same time they are sensitive to the feelings, loyalties, and emotions that people have toward one another. If you don't have these feelings, I do not know how you can lead anyone. I have spent many sleepless nights trying to figure out how I was going to phase out certain players for whom I had strong feelings, but that was my job. I wasn't hired to do anything but win.
Bill WalshThe culture precedes positive results. It doesn't get tacked on as an afterthought on your way to the victory stand. Champions behave like champions before they're champions: they have a winning standard of performance before they are winners.
Bill WalshConsistent motivation usually comes from a consuming desire to be able to perform at your best under pressure, namely, the pressure produced by tough competition. If a player needed me to light a fire under him by turning the other team into a demon, he was lacking something I couldn't give him.
Bill WalshOn occasion I omit commas. On occasion, I use them. (The more you know about English, the less you're likely to think there are unbreakable "rules" for a lot of these things.)
Bill Walsh