It's very important to take tennis to the people. For young people, they get to see the best in the world.
Billie Jean KingTennis taught me so many lessons in life. One of the things it taught me is that every ball that comes to me, I have to make a decision. I have to accept responsibility for the consequences every time I hit a ball.
Billie Jean KingMen can have a huge turnover of sponsorship and still survive a lot better than the women. But the women's ratings are better, at least at home in the United States than in the men's tennis.
Billie Jean King