Never trust anyone who has no doubts. And I'm not talking about scepticism either: scepticism can be a healthy thing. You can have an argument with someone who's a sceptic. When I say 'cynic', I mean someone who has given up, and they want you to give up too, so it makes them feel better about themselves.

What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands.

If you can't see that the glass is half full, you can never be a socialist. You have to believe in the goodness of the majority of people to be a socialist. You have to believe that if the majority of people had their way, they would make a society that would be fair for everyone. If you don't believe that, and if you think that the glass is always half empty, then you're never going to have that sensibility.

At some point in your life you have to engage with the fact that you are part of a society. Yeah the individual is the most important facet in society but unless every individual is the recipient of free health care, free education decent affordable housing and a proper pension then only the rich and powerful will be individuals and the rest of us will be exploited by them.

I try and write honestly about what I see around me now.

War what is it good for? It's good for business.

So, in some ways, the political songs tend to be a bit more like reportage, whereas the love songs tend to be like novels, you can pick them up off the shelf and go into them any time.