What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands.

Britain is a great country. We can more or less say what we like, and we can walk down the street without anyone trying to kill us. I know it's tough for some people, but generally we live in a caring society. We live in a great country, but we're no longer a great power. Part of the problem with some elements of the European debate is that they hanker for the days when we were a great power. Those days are gone, and they went a long time ago.

What happened on September 11 wasn't the first act of war, it was the most unspeakable act of murder and terrorism. But it was construed by a very small group of people - there is no army out there in the dark waiting to take over America. It's like being stung by a bee and going out and smashing up a beehive, and thinking you've solved the problem. There are more beehives out there; more bees will come. But they're bees. They're not grizzly bears.

I never met a politician who didn't want to be a guitar player in a rock band. I've got the opportunity to say what I believe in.

There are quite a few honest songwriters out there writing about relationships and their own personality traits. But for some reason, once they step out of the bedroom, their honesty doesn't seem to come with them.

The most important thing for anyone, I think, is to be engaged, whether you're an artist or a journalist is to be engaged in the process at some level.

All musicians start out with ideals but hanging on to them in the face of media scrutiny takes real integrity. Tougher still is to live up to the ideals of your dedicated fans.