Well, all rock and roll is based in artifice.

More than any audience in the world, Americans will cross their arms, stare at you and say, 'OK, whaddya got?' - no matter how many times you've proven it to them.

In our lives in a lot of ways it's all about fake. You've got people wanting things for fake reasons.

Ultimately, running a band is about the relationships you have with people.

As far as a theoretical point of view for my generation, I'm probably the most successful theoretician. I mean, double albums and concepts and dresses and major disasters and wonderful successes and yet you don't see the critical review of my work. Why? Because it's all focused on the persona. Billy Corgan. But I get to sort of jump in and be Billy Corgan. But then I get to sort of jump back out and be like, sensitive man in the corner.

I look at other members of my generation who have basically done one thing, and one thing well, and have been handsomely rewarded for it.

Music is supposed to be interwoven into the fabric of society; it is not supposed to be a plaything that is there to serve the population's titillation of the moment.