Icelandic people are really educated. But maybe we are at where the people in the States were 50 years ago, where they think that stuff that isn't done with a hammer or physical power is not a job. It's that backwards.

You're a coward if you don't stand up. Not for you, but for women. Say something.

In 2008, I was more just thinking about using the touchscreen for writing the songs. From there I started thinking about how I visualised music.

When I met Apple, I made it very clear that I am an old punk and I have never done commercials or been sponsored. And I wasn't after their money.

Kids draw masterpieces - they're the best painters ever. I think the same with music. They could totally write amazing music if they just had the right tools. It's important at that age to set up something, and then maybe afterwards you can go study your violin for 500 hours a week. But at least in the beginning you know about the options.

As a singer-songwriter, what I do is write about how the human feels.

The reason I do interviews is because I'm protecting my songs.