I feel Icelandic people are really good at gathering together information and brain power. We're better at that than some kind of Las Vegas money gambling. I mean, I really admire the characteristics in Icelandics, this adventureism. We are famous for it. We are addicted to risk to the point of being foolhardy. And I think that is great in brain power stuff.

I mean, I've never been thinking that if you're a fan you have to buy everything that somebody puts out. I mean, you've got a choice. If you don't want it, just don't buy it. It's also a reaction to YouTube and sharing of files. A lot of it is really bad sound, really low quality. So the librarian in me wants it at least to exist there so that in 20 years when I'm sitting in my rocking chair, it will still exist in the best sound quality possible, even though it only sold 1000 units or whatever. As much as I love the whole pirate kind of thing, the quality suffers.

I find it very difficult to draw a line between what's sex and what isn't. It can be very, very sexy to drive a car, and completely unsexy to flirt with someone at a bar.

With tons of chaotic supply on the internet, you're going to have people who become very good at being curators or stylists. It's the same sort of people that I used to go to record shops for - I knew if certain people recommended something, it would be good. There's always going to be those people. It just depends on what they're called: curators or radio jockeys or bloggers.

There's more to Life than this

If you wake up / And the day feels broken / Just lean into the crack

The English can be a very critical, unforgiving people, but criticism can be good. And this is a country that loves comedy.