Who is Tom? There is no Tom. If we sell a pair of shoes today, we give away a pair of shoes tomorrow. Originally we thought of "Tomorrow's Shoes," but I could only fit "TOMS" on the label. I had no idea everybody would want to meet him. There is no Tom; it's an idea for a better tomorrow.
Blake MycoskieGiving does not just feel good, but it's really, really good for business, and it's good for your personal brand.
Blake MycoskieFacts are neutral until human beings add their own meaning to those facts. People make their decisions based on what the facts mean to them, not on the facts themselves. The meaning they add to facts depends on their current story โฆ facts are not terribly useful to influencing others. People donโt need new factsโthey need a new story.
Blake Mycoskie