[People] had never heard about someone giving something away every time they sold something.

Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won't mention an advertisement; they'll say a friend told them our story.

Make the most out of every single day you have on earth and be thankful for them.

TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.

The most important things are actually the easiest to obtain: great friends, good food, and a decent bottle of wine.

Who is Tom? There is no Tom. If we sell a pair of shoes today, we give away a pair of shoes tomorrow. Originally we thought of "Tomorrow's Shoes," but I could only fit "TOMS" on the label. I had no idea everybody would want to meet him. There is no Tom; it's an idea for a better tomorrow.

Giving does not just feel good, but it's really, really good for business, and it's good for your personal brand.