TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.
Giving is what fuels us. Giving is our future.
A good story transcends boundaries, breaks barriers and opens doors.
Your backpack is a part of your identity as a student.
Make the most out of every single day you have on earth and be thankful for them.
Keep it simple: own as little as you can get away with, schedule everything, keep a notebook, don't let technology enslave you.