Any good broadcast, not just an Olympic broadcast, should have texture to it. It should have information, should have some history, should have something that's offbeat, quirky, humorous, and where called for it, should have journalism, and judiciously it should also have commentary. That's my ideal.
Bob CostasWe're still buzzin' about Bruce Springsteen at halftime, but I'll tell you if there was one guy we weren't thinking was 'Born To Run' it was James Harrison.
Bob CostasI can't do anything about how people who are all but completely unaware of my actual motivations and my actual thought process and my actual worldview, how they characterize me. There's not much I can do about it, except never say another word other than 'there's a ground ball to shortstop.' And I don't think that's going to happen.
Bob CostasIt doesn't seem that long ago to me that the word 'irreverent' seemed affixed to my name. 'Irreverent newcomer.' I went from irreverent to venerable in what seems to me like the blink of an eye.
Bob Costas