Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.

I used to be a print reporter.

The truth is the Super Bowl long ago became more than just a football game. It's part of our culture, like turkey at Thanksgiving and lights at Christmas, and like those holidays - beyond their meaning - a factor in our economy.

Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.

A great deal of our ratings on the morning news are people who died during the night with their TV on.

It's no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.

I can't think of any other job in journalism where the newsmakers come to you.