If you want to promote anything, all the work that you put into it is basically promoting the idea of it so that people will go for it. And if they don't go for it, you can't institute it. You can't do it.
Bob WeirWe wanted to establish a new fan base over here. And second, we wanted to challenge ourselves. We wanted to bring what is ostensibly new music to fresh ears and see what lights them up.
Bob Weir