Knowing what you can do at any given time to look and feel better is pretty powerful.

In a perfect world, mothers would remind their daughters each morning of how beautiful their strong noses are, or how special their curly red hair is.

Over the years I’ve worked with countless women who have inspired me with their stories. Beyond makeup, we’ve talked about life-altering events. Everything from the joy of being a new mom to dealing with homelessness and divorce. With each conversation, these women have shown that when you have the will and the heart, almost anything is possible—and that’s what Pretty Powerful is all about.

Makeup is a way for a woman to look and feel like herself, only prettier and more confident

A year after I started college, I had no clue what I wanted to do. My mother said, forget everything else-if it were your birthday today, what would you do? I thought, I would play with makeup at the department store. So she said, do that!

Defined brows instantly make you look more polished.

I love old funky things. Color just makes me happy, and things all lined up.