There's a young Danish guy who has done a lot of work from an evolutionary perspective, Mathias Clasen. Basically, his argument is we've evolved to fear the monstrous, to be very wary of large, unknown, life-threatening forces. In art, we can play with these things in ways that allow us to feel the intensity of the horror, but in "safe mode," if you like, detached from real consequences.

If an artwork never gets any attention from anybody, then obviously it's got problems. If it gains attention from a very small elite, then it's presumably doing something. Finnegans Wake gets a lot of attention from certain people who become passionate about it, who are usually very good readers in general. Although - I often talk about costs and benefits - it seems to me the costs of reading Finnegans Wake are not worth the benefits, however many there may be. And it's the same with the more arcane among poets, Zukofsky and so on.

Art and literature need extreme sociality to a degree that even dolphins don't have. We are the only large mammalian species that has such intense sociality. There are some small mammals that have become eusocial - the mole rats - but that's a different thing. Humans are able to understand one another at very high levels, to cooperate in very large groups. Humans depend on one another in ways that are an absolute precondition to sharing the kinds of information that makes narrative possible.

Scientists, to give them credit, do not think of the humanities in a negative way. It's the bureaucrats who want to cut costs who think, Well, here's something that's not booming at the moment, let's slash it.

I think like almost everything in evolution, the old forms persist. New forms come along - not always, of course; there are species and whole lineages that go extinct - but basically novels and plays, and so on, will continue to exist. Jokes, as the lowest-cost form of narrative, will certainly continue to exist. They're a bit like microbes in the biological world. They're low-cost and they're everywhere. They're the most successful form of life, even though they're not the ones we think about most.

Social media takes time and careful, strategic thought. It doesn't happen by accident.

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.