CNN is a more diverse brand. It's spread out over more products over there.

There have been two Geraldo Riveras through his long career. One of them was a reporter who has done some remarkable work. The other was a television show host who did what it took to get an audience.

Television has certain imperatives that CNN had the luxury of ignoring for a long period of time. CNN could take the position that the news would be the star, because in most of the programming day, they were the only all-news operation on the air.

When you're five years old, and you're running a business that people did not think there was room for... getting attention is not a bad thing. And letting it be known by whatever colorful language is necessary what the facts are is not a bad thing.

This is a tough environment, and it's tough for everybody.

CNN is a more diverse brand. It's spread out over more products over there.

We've had a series of major news stories that have brought in viewers who either were sampling to see what else was available or were normal news watchers. The Florida recount and the end of the election was a huge development. And then 9/11 came along.