I'm convinced that welfare reforms deserve our support, both because they are better (or at least much less bad) for the animals involved (the Golden Rule), and because they push the envelope, moving us closer to the compassionate world that all animal rights activists are working toward...On the other hand, working toward welfare reforms has the immediate benefit of helping improve animals' lives today and acts as a crucial stepping stone toward animal liberation.

Eating meat is not your personal decision, any more than, you know, whether somebody beats their child is their personal decision.

I'm convinced that welfare reforms deserve our support, both because they are better (or at least much less bad) for the animals involved (the Golden Rule), and because they push the envelope, moving us closer to the compassionate world that all animal rights activists are working toward...On the other hand, working toward welfare reforms has the immediate benefit of helping improve animals' lives today and acts as a crucial stepping stone toward animal liberation.

There is so much blood on this chicken-killer's hands, a little more on his business suit won't hurt.

KFC has no excuse for refusing to adopt these basic, minimal animal-welfare standards ... After two years of fruitless negotiations with the company, we're trying a more personal approach.

Remember that as a vegan, you save dozens of animals every year from the horrors of factory farms, which is great. And when you convince one person to also become vegan, in that moment you double your lifetime impact as a vegan! That's power - and we should use it as effectively as possible. Check out the 'Be a better advocate' videos and essays at www.FarmSanctuary.org.

The point at which society moves towards our views is a point where we are significantly closer to the vegan world that we are all working toward.