I'm convinced that welfare reforms deserve our support, both because they are better (or at least much less bad) for the animals involved (the Golden Rule), and because they push the envelope, moving us closer to the compassionate world that all animal rights activists are working toward...On the other hand, working toward welfare reforms has the immediate benefit of helping improve animals' lives today and acts as a crucial stepping stone toward animal liberation.

It would be great if all the fast-food outlets, slaughterhouses, these laboratories and the banks who fund them exploded tomorrow.

Remember that as a vegan, you save dozens of animals every year from the horrors of factory farms, which is great. And when you convince one person to also become vegan, in that moment you double your lifetime impact as a vegan! That's power - and we should use it as effectively as possible. Check out the 'Be a better advocate' videos and essays at www.FarmSanctuary.org.

Chickens are interesting individuals who have as much right not to be cooked and eaten as a dog or a cat or even a human being.

Eating meat is not your personal decision, any more than, you know, whether somebody beats their child is their personal decision.

Feeding plants to animals then eating the animals is like filtering water through a sewer then drinking it.

There is so much blood on this chicken-killer's hands, a little more on his business suit won't hurt.