I think in times of crisis it's the artists' responsibility to dig a little deeper.

There's no school you can go to where you can study how to run a record label. Every day was a learning experience.

I think in times of crisis it's the artists' responsibility to dig a little deeper.

I think so much of our society is geared towards mainstream media and pop culture and so forth. And there's a huge divide between the artist and the fan. And with indie culture that wall is removed. You actually do see the musicians walking around enjoying the show. It's a distinctly different culture and for the 99% of Nirvana fans that caught up with them with Nevermind, my book is gonna give them a whole different take on Kurt [Cobain] and the band.

People are hard-wired for tribal identity.

Music careerists from Seattle would typically move to the closest media center, which was L.A.

I love the dynamic contrast between the spontaneous shots and the more formal, pro-rock-star photos.