Football, in its purest form, remains a physical fight. As in any fight, if you don't want to fight, it's impossible to win.
If a team is to reach its potential, each player must be willing to subordinate his personal goals to the good of the team.
Losing is easy. It's not enjoyable, but it's easy.
Morale and attitude are the fundamentals to success.
Play against the Game, not your opponent.
You can motivate players better with kind words than you can with a whip.